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What is Search Engine Optimization and Why is it Valuable?

Search Engine Optimization or SEO, as it’s more commonly known, is the process of increasing the flow of traffic from search engines to your website. This will result in increased visibility of your website in the search results of specific keywords related to your business’ products or services.

The importance of SEO’ing your website cannot be understated. Since even before the COVID-19 pandemic, businesses large and small have been generating an increasing share of their leads and sales from online platforms. Thousands of businesses, blogs, and social media channels populate the internet currently and they are all vying for the top spot in search engine results. According to a study by Advanced Web Ranking, the CTR or Click Through Rate of ecommerce and retailer pages significantly drops after the top ranking site, and in fact averages roughly 2.69%. SEO’ing your website is the only way to increase its ranking and visibility in search engine results.

There are many techniques that can be used to optimize your website, one of the simplest being faster overall websearch, and increasing the speed of the website itself to avoid throttling. Additionally, it is imperative that you add specific keywords into your website's content pages, which relate to the language that potential customers will use when searching for the kind of product or service you provide. Generating and populating your website with organic content will also distinguish your website from the competition. Finally, increasing overall traffic to your website, which can be done by using pay per click(PPC) and other digital marketing methods, will increase its ranking among it’s competitors.

At Tholander Consulting, we guarantee our partners that their website and all of their marketing campaigns will be SEO’d to reach their target audience. We will empower your website to reach the top of search results to drown out your competition and make waves in your industry.

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